24,Nov

Results of the audiSample Year Zero

The results of audiSample Year Zero’s are available for free download on audiSample.com

They are interesting because point out how usually the Sampling market is underestimated and managed. Not because of the client or agency but because of the lack of innovation in management techniques.

This lack of innovation in techniques and channels to manage sampling activities generates a number of negative effects that customers have clearly highlighted in the survey results:

  1. Lack of controls: monitoring sampling activities in 30% of cases is not done
  2. Degree of dispersion: awareness that there is (55.24%) and lack of a system to calculate this degree in compliance with the target
  3. Call to action: 1 company per 4 does not insert it, or it does not associate any action with the sample so it is impossible to calculate any type of ROI
  4. Grading of satisfaction40% of total over the sampling activities were “lukewarm”, direct consequence of the above points

The confirmation, and possible solution, comes from the most used channel responses. The one with the lowest score is the most innovative one, till today the one that solves all 4 points generates negative effects and declass the sampling activity to some other activities.

audisample

 audiSample degree satisfaction 40% expresses a “lukewarm”

Sampling can be handled as “self-reliant” and integrated with the rest of the activities that make up any marketing plan in order to maximize efficiency, efficiency and ROI.

Save is not just trying to pay the “gross” contact cost as little as possible, in fact it’s a pretty stupid mistake, since at last one does not know how much it is actually paying, or how much it costs the delivery of a single sample to a single person in target. There are those who calculate it on a scale or who makes it compute to third parties.

WOULD BE BETTER TO PLAN THE CERTAIN CONTACT COST?

Yes, only an “ignorant neophyte” (in the literal sense of the term) affirms the opposite. This is the main innovation contained in SimpleSample, the channel that in the search was called e-TryVertisng (sample handling through the e-commerce boxes).

The market as a whole is active all year long, although it has slight inflections in the early winter and summer months.

Sampling is practically practiced by all major areas of food-driven research (19.41%), personal care (16.85%) and pharmaceutical (10.62%). Interesting however, highlight how many other sectors are interested in this technique.

To download free search: www.audiSample.com

To find out the e-TryVertising channel: www.SimpleSample.xyz

audiSample is an initiative of TUM Italia in collaboration with Distribuzione Moderna e LeFAC.com 

Latest posts

MonTueWedThuFriSatSun
  12345
6789101112
13141516171819
20212223242526
27282930   
       
      1
2345678
9101112131415
16171819202122
23242526272829
3031     
  12345
6789101112
13141516171819
20212223242526
2728293031  
       
1234567
891011121314
15161718192021
22232425262728
2930     
       
    123
45678910
11121314151617
18192021222324
25262728293031
       
      1
2345678
9101112131415
16171819202122
23242526272829
3031     
    123
45678910
11121314151617
18192021222324
252627282930 
       
 123456
78910111213
14151617181920
21222324252627
28293031   
       
   1234
567891011
12131415161718
19202122232425
262728    
       
    123
45678910
11121314151617
18192021222324
25262728293031
       
  12345
6789101112
13141516171819
20212223242526
27282930   
       
    123
45678910
11121314151617
18192021222324
252627282930 
       
     12
3456789
10111213141516
17181920212223
24252627282930
31      
   1234
567891011
12131415161718
19202122232425
2627282930  
       
1234567
891011121314
15161718192021
22232425262728
293031    
       
  12345
6789101112
13141516171819
20212223242526
2728293031  
       
   1234
567891011
12131415161718
19202122232425
262728293031 
       
 123456
78910111213
14151617181920
21222324252627
282930    
       
     12
3456789
10111213141516
17181920212223
24252627282930
31      
   1234
567891011
12131415161718
19202122232425
2627282930  
       
1234567
891011121314
15161718192021
22232425262728
293031    
       
    123
45678910
11121314151617
18192021222324
25262728293031
       
  12345
6789101112
13141516171819
20212223242526
27282930   
       
      1
2345678
9101112131415
16171819202122
23242526272829
3031     
    123
45678910
11121314151617
18192021222324
252627282930 
       
 123456
78910111213
14151617181920
21222324252627
28293031   
       
1234567
891011121314
15161718192021
22232425262728
29      
       
    123
45678910
11121314151617
18192021222324
25262728293031
       
 123456
78910111213
14151617181920
21222324252627
28293031   
       
      1
2345678
9101112131415
16171819202122
23242526272829
30      
   1234
567891011
12131415161718
19202122232425
262728293031 
       
 123456
78910111213
14151617181920
21222324252627
282930    
       
  12345
6789101112
13141516171819
20212223242526
2728293031  
       
1234567
891011121314
15161718192021
22232425262728
2930     
       
  12345
6789101112
13141516171819
20212223242526
27282930   
       
      1
2345678
9101112131415
16171819202122
23242526272829
3031     
      1
2345678
9101112131415
16171819202122
232425262728 
       
1234567
891011121314
15161718192021
22232425262728
293031    
       

Tags