Childhood memories are like Linus’s cover, each one of us keep close the loveliest ones trying to make them indelible over time.

The innovative direct marketing campaign of AIRC has put into the air the communication plan which began with this question:

Do you remember when you were a kid?

A closed leaflet, placed in the e-commerce Box in its online store with Simple Sample, apparently makes a simple question to which everyone can give an answer.

The e-commerce box allows you to overcome the classic direct marketing barriers coming home, directly in the hands of the purchasing decision maker, whose is focused on the contents of the e-commerce package that was waiting for.

Opening the message is simple and clear, like the call to action that invites you to go online to how to leave a trace on the dedicated web www.airc.it/segno

The plan, in addition to direct mailing in cardboard, is completed with a digital visibility thanks to the availability of planned merchants.

Give a sign also by clicking here

Creativity: Admisura

Planning: TUM Italia

Circuit: Simple Sample